What is Google Tag Manager and How it works?

If you are not familiar with Google Tag Manager, you must be wondering what is Google Tag Manager all about. From this article, we will help you to learn everything that you need to be aware of what is tag manager.

What is the Google Tag Manager?

First let’s find answers to the question “What is Google Tag Manager?”. Google Tag Manager refers to a free to use tag management solution, which can assist you to manage marketing tags and deploy them on the website.

In here, tags refer to the code snippets or the tracking pixels that you can position within the code of your website.

You may also think about placing these tags in your mobile app. The beauty of tags is that there is no need for you to make any code level changes to deploy them.

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What does Tag manager do?

Now you know what is tag manager all about. Along with that, let’s learn what is Google Tag Manager used for. When you place tags in your website or mobile apps with Google Tag Manager, you will be able to use them as data sources.

Data collected by the tags will be shared with another data source such as Google Analytics. By using different tags, you will be able to get all useful data to come to a centralized location. This can make life easy when you are trying to analyze data.

Tags are associated with triggers. In fact, triggers are responsible for telling the Google Tag Manager how and where to fire a specific tag. Apart from triggers, you can also find variables.

These are the additional pieces of information that Google Tag Manager would require for the trigger and tag to function properly.

What is tags in Google Tag Manager?

As mentioned earlier, tags refer to the tracking pixels or code snippets, which are obtained from third-party tools. It is the responsibility of the tags to tell Google Tag Manager what it should be doing.

When you try to learn what is Google Tag Manager used for, you will need to take a look at the common tags available within it.

They include custom HTML scrips, a universal tracking code for Google Analytics, heatmap tracking code, Google AdWords conversion tracking code, Google AdWords remarketing tracking code, GDPR data privacy scripts, Facebook Pixels, and cookiebot.

What is the trigger in Google Tag Manager?

What is a trigger in Tag Manager? Triggers are responsible for firing the tags that you configure on a website or a mobile app. In other words, triggers tell how, where, and when to do whatever you wish to do.

The most common triggers that are usually associated with Google Tag Manager include scroll depth, form submissions, link clicks, and page views.

However, you are not just limited to these, and you will be able to get the triggers to fire based on custom events of your choice.

What is the variable in Google Tag Manager?

To learn what is Tag Manager used for, you need to have a complete understanding about the concept of variables as well.

Variables are responsible for holding additional pieces of information that the Google Tag Manager would require for a tag as well as a trigger for work. To get a better idea of variables, let’s take a look at some of the prominent examples for variables.

Google Analytics UA number would be the most basic type of variable that you can create with Google Tag Manager. It refers to the tracking ID number of Google Analytics.

These refer to the most primary elements associated with Google Tag Manager. You need to have a solid idea about these basics before you start to manage tags on your own.

Exploring the benefits of Google Tag Manager

By now, you are aware of what is Google Tag Manager and how it works. If you are a marketer, you should think about getting the most out of Google Tag Manager.

This is where you should also be aware of the benefits associated with Google Tag Manager. Below are some of the most prominent benefits that Google Tag Manager can offer.

– It can help you to minimize the risk associated with website downtime

The tags placed on your website through Google Tag Manager can assist you with getting in-depth analytics about the website. On the other hand, the process of tagging would enable non-technical teams to access the front-end of the website.

This is something risky, which you don’t want to allow. That’s because a simple mistake made by a non-technical person can lead your website to go offline. This will eventually create a negative impact on your business.

If you need to overcome this risk, you should be using Google Tag Manager. When you are using Google Tag Manager, you will be able to preview all the tags before you push them to the live website.

On the other hand, it is also possible to restrict access to the users. Hence, the webmaster will b able to approve the tags before they are placed on the website. This will eventually assist in maintaining proper functionality of the website.

– It can help the website to load faster

Another major benefit associated with Google Tag Manager is the support given by it to get a website to load faster. As a website owner, or a business, you need to make sure that the web pages are loading pretty fast to the visitors.

This will not just help you to impress your visitors but can also contribute a lot towards the search engine rankings that you can secure in the long run.

When you are adding a tag to the website, you will be slowing down the overall page loading speeds. This will eventually make you end up with having a poorly performing website.

This will not be an issue when you start using Google Tag Manager. That’s because it allows you to place lightweight tags on your website. These tags will not create any impact on the performance of your website at all.

– They can provide much-needed assistance for marketing

Digital marketers all around the world are impressed of what Google Tag Manager can offer. That’s because it can enhance the efficiency of marketing campaigns.

For example, Google Tag Manager can help to cut down the time that is needed to run a marketing campaign. There is no need to wait until the IT team looks at the website and implement tags.

The marketing team will be able to do it on their own. Through quick implementation, it is possible to run effective marketing campaigns and make sure that no potential customer is missed out.

– You can control all marketing and tracking tags from a centralized location

Google Tag Manager allows you to track all the marketing and tracking tags from a centralized location. If you stick to using tags in the traditional approach, you will have to deal with the complexity of managing tags.

On the other hand, you will have to deal with the hassle created by unmanaged tags. Such unmanaged tags can easily pile up and lead you to errors on analytics. For example, you might end up with counting the website conversion two times than it is.

If you can use Google Tag Manager, you will be able to keep all tags in a centralized location. This will reduce the likelihood of human errors from happening. You and your marketing team can have a clear picture of what tags are being used and where they are positioned at.

– It reduces the effort of IT teams

Last but not least, you need to understand that Google Tag Manager can reduce the effort that IT teams have to spend on. The IT teams have a lot of complex work to do.

If the IT team focuses on adding just tags to the website, those experts will be just wasting their time. If you want to free up your IT team from doing such tasks, you should think about using Google Tag Manager.

The marketing team will be able to use Google Tag Manager and place tags on their own. It is quite easy to learn and easy to use. As a result, you can make sure that your business is not overloading the IT team. The marketing specialists can go through a few clicks and add tags to the website as needed.

Conclusion

Now you know what is Google Tag Manager and how it works. You also know what is tag in Google Tag Manager. While keeping the benefits and functionality of Google Tag Manager in mind, you may think about using it.

This is one of the best tools that you can use to empower your marketing teams. Then the marketing team will be able to get a better understanding about the performance of your website or mobile app, and take your business to greater heights.