What is Premium Domain? | What makes a Domain Premium?

Every website should have a domain. However, certain websites’ domains are somewhat unique compared to others. These particular domains are often referred to as premium domains. Continue to read, and you will be able to learn what is a premium domain all about.

What is a premium domain?

A premium domain is a higher quality domain, which people are usually interested in buying and selling to secure profits. In general, such premium domain names are short and easy to remember.

Likewise, you can find many other unique qualities in premium domains, which help them to outperform other domains. As a result, there is a higher demand for premium domains.

Website owners are usually looking forward to securing premium domain names. Due to this increased demand, their price is generally high. That’s why domain traders try to secure profits by buying and selling premium domains.

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What makes a domain name premium

Now you have a basic idea of what are premium domains all about. While keeping that in mind, let’s take a look at some of the most prominent factors on what makes a domain premium. Then you will be able to identify a premium domain name with ease.

– Trustworthy TLD

Having a Trustworthy TLD (Top-Level Domain) is one of the most significant factors that can make a domain name premium. Almost all premium domain names come with suitable TLDs.

As a result, they are in a position to look more appealing to potential customers. In most instances, the TLD of premium domain names is.com. However, there are situations where the country-specific TLD can also become a premium domain.

– Brevity

It is difficult for an average person to remember a lengthier domain name. However, shorter domain names are easy to remember. As a result, shorter domain names usually become premium domain names.

If the domain name is more memorable, it can quickly become a premium domain name. The most expensive premium domain names are the ones that have between two to four characters.

– Generic value

Another common aspect that you can find in premium domain names is that they have a generic name. For example, carsale.com is an excellent example of a premium domain name.

Such a domain name is worth millions of dollars. Industry-wide appeal and the domain name’s generic nature can quickly help it become a premium domain name.

– Contains high domain authority and keywords

When developing a website, website owners are highly concerned about SEO. In other words, they wish the website to come up in search engine results pages as much as possible.

This is another reason why domain names with high domain authority and containing keywords have a higher demand. They have a better potential to be visible on the first page of search engine results.

Here, domain name refers to the overall value that Google has given to a domain name. If you can purchase an authoritative domain name, you will be able to save years of effort that you will be spending on SEO.

– Ability to brand

If a domain can easily be branded, it will become a premium domain name. Only some of the domain names are brandable. However, domain names such as Instagram.com and Facebook.com have been developed into successful brands.

The domain name has played a massive role in the success of these brands. Hence, such domain names are considered premium domain names.

Why are premium domain names so expensive?

Now you know what premium domains are all about. With that idea, you also know what makes a domain premium. Let’s now explore why are premium domain names so expensive. Then you will be able to decide whether it is worth spending your money on such a premium domain name or not.

– History of the domain name

A domain name with a good domain history can be more expensive. Some contributing factors include healthy traffic stats, valuable link juice, and a good reputation.

Along with history, there is a high possibility that the domain name ranks higher in search engines. As a result, such domain names can also attract more and more organic traffic to the website. Those domain names are more expensive when compared to others as they can deliver better returns from an investment.

– Exact match words

It becomes a premium domain name whenever a domain has exact match words. Such domain names are more expensive as well. The exact match words can be related to a specific geographic location, industry, or service. Such a domain name with an exact match can help create an instant brand online.

As a result, website owners are capable of saving a considerable amount of time and money that is being spent on marketing.

– Keyword, phrase, or word that has a higher search volume

If a keyword, phrase, or word has a higher search volume, and if that is included in a domain name, that specific website can attract more organic traffic.

Due to the same reason, such a domain name can be more expensive when compared to others. The website owners who buy such domain names can cover the investment amount within a relatively short period.

– Words that work with specific brand names

If a specific brand that is quite popular is looking for a domain name that matches the brand name, it will be considered a premium domain. That’s because no two brands can have the same domain name. Due to the same reason, the brand will be compelled to spend more money and secure the domain name.

– Demand

On top of all the factors mentioned above, demand is the most significant driving force behind the expensive value of a premium domain name. When the demand for the domain name increases, its value or price will also increase.

This is why domain names with trending phrases or words are sold for massive prices. However, it would help if you also kept in mind that some domain names can have a shorter life.

Conclusion

By now, you know what is a premium domain name. With your understanding of premium domains, you can figure out a domain name on your own.

The amount you invest in buying the right premium domain name can pay you back in no time. For example, it can increase your chances of branding your business. Moreover, it will increase the organic traffic you bring into your business so you can spend less on PPC advertising.

Always research before buying a premium domain without looking at the price tag. Then you can decide whether it is worth getting that domain name.